Search engine optimization (SEO) is a complex field that requires a lot of time and effort. Luckily, there are some great tools out there to help make the process easier.
In this post, we’re going to be looking at 10 of the best SEO tools available on the market today.
List of the Best SEO Tools for 2023
1. Semrush
Semrush is a powerful and versatile tool that can help you with your SEO strategy. It has all of the features needed for keyword research, analysis, and tracking.
It’s also great for analyzing competitor data – giving you insight into what they’re doing well within their SEO strategy that you can use to improve your own.
While Semrush is a paid tool, it’s worth the cost if you are serious about SEO. In addition to these great features, there are many other features available in the paid version such as an ad preview tool and keyword mapping among other things!
Pricing:
| Pro | Guru | Business |
|---|---|---|
| $119.95/mo | $229.95/mo | $449.95/mo |
You can try the Semrush Pro plan for free for 14 days using this link. If you like the service then you can continue using the premium plan by paying for your selected plan.
2. Ahrefs
Whether you’re a beginner or a seasoned veteran, Ahrefs can be your go-to tool for SEO intelligence, link building, and keyword research.
The free version of Ahrefs offers quite a bit of SEO tools such as a backlink checker, website authority checker, and broken link checker are just some of its features. But it’s paid version that really shines. For $99/month or $997/year (billed annually), you get access to all their features including social media monitoring and ranking reports.
If you want more in-depth keyword data than Google Search Console provides, then Ahrefs is worth considering!
Pricing:
| Lite | Standard | Advanced | Enterprise |
|---|---|---|---|
| $99/mo | $199/mo | $399/mo | $999/mo |
3. Moz Pro
Moz Pro is a suite of tools that helps you do SEO. For example, if you want to find out what your competitors are doing and how well they are doing it, Moz Pro can help you with this.
You can also use Moz Pro to identify opportunities for your website or find out how your website is performing in search engines.
Moz’s tools include Open Site Explorer (a backlink analysis tool), Keyword Explorer (keyword research), and Rank Tracker (monitoring).
Pricing:
| STANDARD | MEDIUM | LARGE | PREMIUM |
|---|---|---|---|
| $99/mo | $179/mo | $299/mo | $599/mo |
4. Screaming Frog
Screaming Frog is a desktop tool, which is used to crawl websites and generate reports. It has a user-friendly interface and can be used by anyone. This tool will help you find and fix errors on your website easily.
Screaming Frog also checks the speed of your website, so if it is slow then Screaming Frog will show you how to make it faster with recommendations for changes on the page level or server-side configuration level.
Pricing: $209/year
5. Ubersuggest
Ubersuggest is a keyword suggestion tool that can help you find long tail keywords, related keywords, and even new ones to optimize.
It is available in free and premium versions. It will give you the top suggestions for your initial phrase or word in seconds. All you have to do is type what it is you want into the search bar and then hit enter!
Pricing:
| Plan | Monthly Price | Lifetime |
|---|---|---|
| Individual | $12/mo | $120/mo |
| Business | $20/mo | $200/mo |
| Enterprise / Agency | $40/mo | $400/mo |
6. SpyFu
SpyFu is a keyword research tool that lets you uncover the top keywords for any website (or group of websites).
It works by pulling data from Google, Bing, and other search engines to reveal which keywords are driving traffic to your competitors’ sites. With SpyFu’s SEO tools, you can see what kinds of content make people want to click on their site—and learn how they’re using those same tactics in their own business.
SpyFu also offers several different plans so you can choose one that suits your needs. If you’re just getting started with SEO, try out the free account; it’ll give you a good idea of what’s possible without having to make any commitments!
Pricing:
| BASIC | PROFESSIONAL | TEAM |
|---|---|---|
| $39/mo | $79/mo | $299/mo |
7. Google Search Console
Google Search Console is a free tool that helps you monitor and maintain your site’s presence in Google Search results. You can use it to:
- Get more information about how your pages are indexed by Google.
- Monitor the performance of individual pages over time.
- Understand how different variants of URLs help or hinder the ranking of your content (such as www vs no-www or index vs non-index).
Pricing: Free
8. Majestic
Majestic is a link analysis tool. This means it allows you to see the backlinks of any website. Majestic has both a free version and paid version, which allow you to find broken links or do more in-depth analysis.
Pricing:
| LITE | PRO | API |
|---|---|---|
| $49.99/mo | $99.99/mo | $399.99/mo |
9. SEOQuake
SEOQuake is a free SEO tool that helps you analyze your website’s SEO strength. It can help you find broken links, analyze your site’s design and layout, and more.
SEOQuake also has a free version for personal use.
Pricing: Free
10. KWFinder
KWFinder is a keyword research tool that’s great for finding long-tail keywords and researching competitor domains. It also has some useful reports on your website’s traffic, as well as an option to compare websites in the search engine results pages (SERPs).
What makes KWFinder different from other similar tools like Semrush is its user interface. The layout is clean and easy to navigate, which means you can get started with your keyword research much faster than with other programs. Plus, it looks good! If you don’t have time or money for another service but need something simple yet effective, this might be the tool for you.
Pricing:
| Basic | Premium | Agency |
|---|---|---|
| $36.75/mo | $51.75/mo | $96.75/mo |
Conclusion
So there you have it, our picks for the best SEO tools in 2023. We’ve covered a lot of ground here and we hope that you’ll find this guide useful as you consider which tools to use for your next project!
No matter what kind of website or business you’re working on right now, we think there’s something here for everyone – whether it be Ahrefs’ premium features or Moz Pro’s robust reporting system (and everything in between).