100+ Best Instagram Hashtags to Get Likes and Shares in 2023

With over a billion monthly active users, Instagram has become an essential platform for individuals and businesses to showcase their creativity, promote products, and connect with their target audience.

Using hashtags effectively on Instagram can significantly enhance your visibility, reach, and engagement. As we step into 2023, it’s crucial to stay up-to-date with the latest trending hashtags.

In this article, we present the best and trending Instagram hashtags to help you skyrocket your social media presence this year.

What are Instagram hashtags?

Instagram hashtags are words or phrases preceded by the “#” symbol that are used to categorize and organize content on the platform.

When users include hashtags in their captions or comments, they become clickable links that lead to a page aggregating all posts with the same hashtag. Hashtags help users discover and explore content related to specific topics, themes, or interests.

Are hashtags even still relevant in 2023?

Yes, hashtags are still relevant in 2023 and continue to play a crucial role in social media, including platforms like Instagram. Here’s why hashtags are still important:


Hashtags are a powerful tool for increasing the discoverability of your content. By using relevant hashtags, you can reach a wider audience beyond your existing followers. Users often search for specific hashtags or click on them to explore related content, allowing you to connect with users who have an interest in your niche or topic.

Targeted Audience:

Hashtags enable you to reach a targeted audience that is interested in specific themes or topics. Using niche-specific hashtags helps you connect with users who are more likely to engage with and be interested in your content. It helps you build a community and attract like-minded individuals.

Trending Conversations:

Hashtags provide a way to participate in trending conversations and events. They allow you to join discussions, contribute to larger conversations, and increase your visibility during popular trends or events. This can help you gain exposure and attract new followers or engagement.

Campaigns and Contests:

Hashtags are frequently used in social media campaigns and contests to track and aggregate user-generated content. They make it easier to collect and showcase content related to a specific campaign or contest. By creating a unique campaign hashtag, you can encourage participation and engagement from your audience.

Branding and Categorization:

Hashtags can be used for branding purposes, allowing you to create a unique identity and make your content easily recognizable. They also help categorize and organize your content, making it easier for users to find and browse specific types of posts on your profile.

How to use Instagram hashtags in 2023?

Research Trending and Relevant Hashtags:

Stay updated on the latest trends and popular hashtags within your niche or industry. Use tools like Instagram’s Explore page, trending sections, and third-party hashtag research tools to discover trending and relevant hashtags. This helps you reach a larger audience and increase your chances of engagement.

Mix Popular and Niche-Specific Hashtags:

Strike a balance between using popular hashtags with high search volumes and more niche-specific hashtags that target your specific audience. Popular hashtags can give you broader exposure, while niche-specific hashtags help you connect with a more targeted and engaged audience.

Be Specific and Relevant:

Use hashtags that accurately describe your content and are relevant to your target audience. Avoid generic or overused hashtags that might not be specific enough to attract the right audience. For example, instead of using #food, consider more specific tags like #veganrecipes or #healthyfoodideas.

Create Unique Campaign Hashtags:

If you’re running a campaign or contest, create a unique hashtag that participants can use when sharing content related to the campaign. This helps you track and gather user-generated content, and it also encourages participation and engagement.

Limit the Number of Hashtags:

While there’s no strict rule, it’s generally recommended to use a moderate number of hashtags in your posts. Too many hashtags can make your caption look cluttered and may come across as spammy. Aim for a balance between using relevant hashtags and maintaining a clean and concise caption.

Incorporate Hashtags in Stories and Reels:

Hashtags are not limited to just captions. You can also include them in your Instagram Stories and Reels. Use the text, sticker, or hashtag features available in these formats to make your Stories and Reels discoverable to a wider audience.

Monitor and Analyze Performance:

Keep track of how your posts perform with different hashtags. Monitor engagement metrics, such as likes, comments, and reach, to understand which hashtags are driving the most interaction. Adjust your hashtag strategy based on these insights to optimize your content’s visibility and engagement.

How to find the right Instagram hashtags?

Finding the right Instagram hashtags requires research and consideration.

Here are some steps to help you find relevant and effective hashtags:

Define Your Target Audience and Content:

Understand your target audience and the type of content you create. Consider the interests, demographics, and preferences of your audience. This will help you identify hashtags that resonate with them.

Analyze Competitors and Influencers:

Look at the hashtags your competitors and influencers in your niche are using. Analyze their posts and engagement levels to identify which hashtags are working well for them. While you shouldn’t copy their exact hashtags, it can provide valuable insights.

Use Instagram’s Explore and Search Functions:

Instagram’s Explore page and search function are great resources to find relevant hashtags. Enter keywords related to your niche or content in the search bar and explore the suggested hashtags and posts that appear. This can give you an idea of popular and related hashtags.

Utilize Hashtag Research Tools:

There are several third-party tools available that provide hashtag analytics and suggestions. Tools like Hashtagify, All Hashtag, and Display Purposes allow you to discover popular hashtags, related hashtags, and their usage patterns.

Consider Hashtag Volume and Competition:

Look for a balance between hashtags with high usage (high volume) and those with moderate usage. Highly popular hashtags may have high competition, making it challenging for your content to stand out. On the other hand, using too niche-specific or obscure hashtags may limit your reach. Aim for a mix of both.

Research Trending and Seasonal Hashtags:

Stay updated on current trends, events, and holidays relevant to your niche. Incorporate trending and seasonal hashtags into your posts to tap into the conversations and gain visibility during those periods.

Create Brand-specific Hashtags:

Consider creating your own unique hashtags that reflect your brand, campaign, or content series. This helps build brand identity and encourages user-generated content around your brand.

Mix Hashtags of Different Sizes:

Combine hashtags with different levels of popularity. Use broader, high-volume hashtags to increase reach and visibility, along with more specific and targeted hashtags to connect with your ideal audience.

Test and Analyze Performance:

Experiment with different sets of hashtags and monitor the performance of your posts. Track engagement metrics like likes, comments, reach, and profile visits. Analyze which hashtags drive the most engagement and refine your strategy accordingly.

What are the types of popular Instagram hashtags?

There are several types of popular Instagram hashtags that you can consider using based on your content and goals.

Here are some common types:

General Interest Hashtags:

These hashtags are widely used and cover a broad range of topics and interests. Examples include #love, #instagood, #photooftheday, #beautiful, and #happy. They can be applied to various types of content and attract a large audience.

Niche-Specific Hashtags:

These hashtags cater to specific interests, industries, or communities. They help you target a more specific audience that is likely to be interested in your content. For example, if you’re a fitness influencer, you can use hashtags like #fitness, #fitspo, #gymlife, or #workout.

Location-Based Hashtags:

If your content is tied to a specific location, consider using location-based hashtags. These can include the name of a city, country, landmark, or local attraction. Examples include #NewYork, #Paris, #beachlife, or #travelcalifornia. They help you reach people who are interested in or located in that specific area.

Trending and Seasonal Hashtags:

Keep an eye on current trends, events, holidays, or seasonal themes to capitalize on relevant hashtags. These can include hashtags related to major sporting events, holidays, or popular challenges. Examples may include #SuperBowl, #Christmas, #SummerVibes, or #10YearChallenge.

Campaign-Specific Hashtags:

If you’re running a campaign, contest, or promoting a specific event, create a unique hashtag for participants or attendees to use. This helps you track and collect user-generated content related to your campaign. Examples include #YourBrandNameChallenge or #BrandEvent2023.

Brand-Related Hashtags:

Develop and use hashtags that are specific to your brand. These can be your brand name, tagline, or a unique slogan associated with your business. Examples include #Nike, #JustDoIt, or #Starbucks.

Emotion- or Mood-Based Hashtags:

These hashtags evoke emotions or capture a specific mood. They can help you connect with your audience on an emotional level. Examples include #Inspired, #MotivationMonday, #FeelingBlessed, or #PositiveVibes.

Best Instagram Hashtags in 2023

  • #InstaGood: A popular hashtag to showcase visually appealing content.
  • #PhotoOfTheDay: Use this tag to highlight your best photo each day.
  • #Love: Perfect for posts that inspire love and positivity.
  • #Fashion: Ideal for fashion enthusiasts, influencers, and brands.
  • #Travelgram: Showcase your travel adventures and inspire wanderlust.
  • #Foodie: Share mouthwatering food photos and recipes.
  • #Fitness: For fitness enthusiasts, workout routines, and healthy lifestyle inspiration.
  • #Motivation: Encourage and inspire others with motivational quotes and stories.
  • #InstaDaily: Share something interesting from your daily routine.
  • #Nature: Highlight the beauty of the natural world through stunning images.
  • #Art: Showcase your artistic creations or discover inspiring artworks.
  • #Explore: Encourage your followers to explore new places and experiences.
  • #Throwback: Share nostalgic moments from the past.
  • #Selfie: Flaunt your best selfies and self-confidence.
  • #Sunset: Capture the breathtaking beauty of sunsets.
  • #MondayMotivation: Start the week with inspirational quotes and stories.
  • #TBT: Share throwback memories on Thursdays.
  • #Beauty: Perfect for makeup enthusiasts, beauty tips, and skincare routines.
  • #Cute: Highlight adorable moments and cute animals.
  • #Wanderlust: Inspire others with your travel dreams and destinations.
  • #FitnessMotivation: Share fitness tips, progress, and transformations.
  • #Inspiration: Motivate others with inspiring stories and quotes.
  • #InstaFashion: Stay on top of the latest fashion trends.
  • #HealthyLiving: Promote a healthy lifestyle and share wellness tips.
  • #Adventure: Capture the thrill and excitement of outdoor adventures.
  • #InstaPic: Show off your best images.
  • #ThrowbackThursday: Join the popular hashtag trend and share throwback photos.
  • #GymLife: Share your fitness journey and workouts.
  • #FoodPorn: For mouthwatering food photos that make everyone hungry.
  • #Landscape: Showcase breathtaking landscapes and scenic views.
  • #FitFam: Connect with the fitness community and share your progress.
  • #InstaLove: Spread love and positivity with this hashtag.
  • #HomeDecor: Share interior design inspiration and decor ideas.
  • #Sunrise: Capture the beauty of early morning sunrises.
  • #Happiness: Share moments of joy and happiness.
  • #SummerVibes: Embrace the summertime and share sunny moments.
  • #ThrowbackFriday: Extend the throwback trend to Friday with more memories.
  • #Makeup: Perfect for makeup enthusiasts, tutorials, and product reviews.
  • #PetsOfInstagram: Share adorable moments with your beloved pets.
  • #NaturePhotography: Highlight your skills in capturing the beauty of nature.
  • #Entrepreneur: Connect with fellow entrepreneurs and share business insights.
  • #FitnessJourney: Document your fitness progress and milestones.
  • #Mindfulness: Promote mental health and well-being practices.
  • #HealthyFood: Share nutritious recipes and healthy eating habits.
  • #ExploreMore: Encourage others to explore new places and cultures.
  • #BlackAndWhite: Showcase stunning black and white photography.
  • #FitnessGoals: Set and achieve fitness goals with this hashtag.
  • #MOTD: Share your makeup look of the day.
  • #Petsagram: A hashtag exclusively for pet lovers.
  • #UrbanExploration: Showcasing the beauty of urban environments.
  • #PlantBased: Promote plant-based lifestyle and recipes.
  • #InspirationalQuotes: Share motivational quotes to inspire your audience.
  • #InstaStyle: Flaunt your unique sense of style and fashion.
  • #InstaMood: Share your current mood or emotions.
  • #ThrowbackSaturday: Keep the throwback spirit alive with Saturday memories.
  • #Skincare: Share skincare tips, routines, and product recommendations.
  • #DigitalNomad: For those who embrace a location-independent lifestyle.
  • #WorkoutMotivation: Inspire others to stay motivated in their fitness journeys.
  • #Mindset: Encourage positive thinking and personal growth.
  • #FoodBlogger: Connect with the food blogging community and share culinary experiences.
  • #FamilyTime: Celebrate quality time with your loved ones.
  • #SunsetLovers: Connect with fellow sunset enthusiasts.
  • #TransformationTuesday: Share inspiring transformation stories and photos.
  • #Yoga: Share your yoga practice and inspire others to find balance.
  • #Fashionista: For those passionate about fashion and style.
  • #InstaDaily: Share something interesting from your daily life.
  • #OutdoorPhotography: Showcase your photography skills in outdoor settings.
  • #MondayMood: Set the tone for the week with your current mood.
  • #FoodStyling: Highlight the art of food presentation and styling.
  • #AdventureSeeker: Encourage others to seek thrilling adventures.
  • #PositiveVibes: Spread positivity and good vibes with this hashtag.
  • #PlantLover: Celebrate your love for plants and gardening.
  • #HomeOffice: Share your home office setup and work-from-home tips.
  • #FitnessAddict: Show your dedication to fitness and inspire others.
  • #MindfulLiving: Promote a mindful and intentional lifestyle.
  • #FoodGasm: For food that is so good, it’s an explosion of flavor.
  • #WeekendVibes: Embrace the weekend mood and share your plans.
  • #InfluencerLife: Connect with fellow influencers and share insights.
  • #ArtOfVisuals: Showcase visually stunning imagery and photography.
  • #StreetPhotography: Capture the essence of urban life and street scenes.
  • #SelfLove: Embrace self-care and encourage self-love practices.
  • #ThrowbackSunday: Extend the throwback trend to Sunday memories.
  • #Vegan: Promote a vegan lifestyle and share plant-based recipes.
  • #TravelPhotography: Showcase your travel photography skills.
  • #FitnessInspiration: Inspire others to lead a fit and healthy lifestyle.
  • #Minimalism: Celebrate the beauty of simplicity and minimalist aesthetics.
  • #FoodPhotography: Share stunning food photography shots.
  • #Meditation: Encourage mindfulness and meditation practices.
  • #PuppyLove: Share adorable moments with puppies and dogs.
  • #DigitalMarketing: Connect with the digital marketing community.
  • #BeautyBlogger: Share beauty tips, product reviews, and tutorials.
  • #NatureLovers: Connect with fellow nature enthusiasts.
  • #EntrepreneurLife: Share your entrepreneurial journey and experiences.
  • #ThrowbackWeekend: Extend the throwback trend to the entire weekend.
  • #HealthyLifestyle: Promote a holistic approach to health and well-being.
  • #FashionInspiration: Inspire others with your fashion choices and style.
  • #InstaArtist: Showcase your artistic talent and creations.
  • #CreativeMinds: Connect with fellow creative individuals.
  • #MondayBlues: Share your feelings and experiences on Mondays.
  • #DigitalArt: Showcase your digital artwork and designs.

Trending Instagram Hashtags in 2023

Here’s a list of top trending Instagram hashtags

  • #Love
  • #InstaGood
  • #PhotoOfTheDay
  • #Fashion
  • #Beautiful
  • #Happy
  • #Travel
  • #Art
  • #Food
  • #Fitness
  • #Nature
  • #Selfie
  • #Cute
  • #PicOfTheDay
  • #FollowMe
  • #Like4Like
  • #InstaDaily
  • #InstaPic
  • #Style
  • #Motivation
  • #InstaFashion
  • #InstaMood
  • #Repost
  • #InstaLike
  • #InstaLove
  • #ThrowbackThursday
  • #TBT
  • #Explore
  • #Sunset
  • #Friends
  • #Weekend
  • #InstaFollow
  • #Beauty
  • #Inspiration
  • #Life
  • #Adventure
  • #Summer
  • #Fun
  • #InstaArt
  • #GoodVibes
  • #InstaFriends
  • #FitnessMotivation
  • #InstaQuote
  • #InstaCool
  • #InstaLife
  • #Sunrise
  • #BestOfTheDay
  • #LikeForLike
  • #Foodie
  • #InstaStyle

Photography Instagram Hashtags for 2023

Following are the best Instagram hashtags for photography,

  • #Photography
  • #InstaPhoto
  • #PhotoOfTheDay
  • #PicOfTheDay
  • #InstaPhotography
  • #PhotoLife
  • #Visuals
  • #CaptureTheMoment
  • #MomentsofMine
  • #ArtOfVisuals
  • #PhotographyLovers
  • #PhotographersOfInstagram
  • #ShotOfTheDay
  • #InstaGoodShot
  • #TravelPhotography
  • #NaturePhotography
  • #LandscapePhotography
  • #CityscapePhotography
  • #StreetPhotography
  • #PortraitPhotography
  • #BlackAndWhitePhotography
  • #MacroPhotography
  • #SunsetPhotography
  • #GoldenHour
  • #CreativePhotography
  • #FineArtPhotography
  • #AdventurePhotography
  • #WildlifePhotography
  • #NightPhotography
  • #UrbanPhotography
  • #StillLifePhotography
  • #FilmPhotography
  • #MobilePhotography
  • #AerialPhotography
  • #FashionPhotography
  • #UnderwaterPhotography
  • #ArchitecturePhotography
  • #FoodPhotography
  • #ProductPhotography
  • #AbstractPhotography
  • #PhotographyCommunity
  • #PhotographyInspiration
  • #PhotographySkills
  • #PhotographyTips
  • #PhotographyWorkshop
  • #PhotographyChallenge
  • #PhotographyGear
  • #BehindTheLens
  • #VisualStorytelling
  • #Composition

FAQs on Instagram Hashtags

What are Instagram hashtags?

Instagram hashtags are words or phrases preceded by the “#” symbol that are used to categorize and organize content on the platform. They help users discover and explore content related to specific topics, themes, or interests.

Why should I use hashtags on Instagram?

Hashtags play a crucial role in increasing the discoverability of your content, reaching a wider audience, and driving engagement. They help you connect with users interested in specific topics, join conversations, and build a community around your content or brand.

How do I find the right Instagram hashtags?

Finding the right hashtags involves researching relevant and trending tags within your niche or industry. You can analyze competitors, use Instagram’s Explore and search functions, and utilize hashtag research tools to discover hashtags that resonate with your target audience.

How many hashtags should I use in an Instagram post?

There is no fixed number, but it’s recommended to use a moderate number of hashtags. Instagram allows up to 30 hashtags per post, but using too many hashtags may make your caption look cluttered. Aim for a balance between using relevant hashtags and maintaining a clean and concise caption.

Should I use popular or niche-specific hashtags?

It’s beneficial to use a mix of both. Popular hashtags can increase your reach and exposure, while niche-specific hashtags help you connect with a more targeted and engaged audience. It’s important to find a balance that suits your content and goals.

Can I create my own hashtag?

Absolutely! Creating your own unique hashtag can help with branding and campaign initiatives. Use it to encourage user-generated content, track engagement, and foster a sense of community around your brand or campaign.

Do hashtags expire or become irrelevant?

The popularity and relevance of hashtags can change over time. Trends shift, and new hashtags emerge. It’s important to stay updated, monitor performance, and adjust your hashtag strategy accordingly to maximize your reach and engagement.

Should I use hashtags in Instagram Stories and Reels?

Yes, you can include hashtags in your Instagram Stories and Reels. Use the text, sticker, or hashtag features available in these formats to make your Stories and Reels discoverable to a wider audience.

Can I edit or delete hashtags from my posts?

Yes, you can edit or delete hashtags from your posts after they have been published. Simply edit the caption or comment section of your post and make the necessary changes.

Do hashtags work differently on Instagram’s algorithm?

Instagram’s algorithm takes several factors into account when determining post visibility, including engagement, relevance, and timeliness. While hashtags can improve discoverability, they are just one aspect of the algorithm. Focus on creating high-quality content and engaging with your audience to maximize your post’s visibility.


As Instagram continues to evolve, staying relevant and engaging with your audience requires understanding the current trends and using effective hashtags.

Incorporating these best Instagram hashtags in 2023 into your posts can help boost your visibility, reach a wider audience, and increase engagement on the platform.

Experiment with different combinations, monitor your performance metrics, and keep refining your strategy to maximize the impact of these hashtags.

So, go ahead and make the most of these hashtags to elevate your social media presence and make 2023 a year of Instagram success!

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